Why You Should Hire a Philippine Google Partner Agency

If you currently run an Adwords campaign, or considering to set up one in the future, it might be worth it to hire a Google Partner™ Agency from the Philippines to do the hard work for you. Here are 4 reasons why you should do so:

You get the best out of your campaigns

Adwords is actually very easy to set up and Google gives you all the tools that you need to get a campaign started. Even with very little knowledge, there’s a chance that you can somehow run a simple account that appears to work well for your business.

But all simple things can be very exceptional with the right tools, knowledge, and experience. By hiring an Adwords certified partner agency, you have the chance of getting the very best out of your Adwords account. Successful search advertising campaigns almost always requires the use of more advanced features or more experience/expertise in other areas such as landing page optimization, SEO, and web analytics – all of which can be provided by a reputable Google partner.

Measuring Adwords performance can be a vague idea when you’re trying to run a campaign by yourself. Spending 2,000Php in a given month and getting a profit of 1,000Php will probably get you excited. But there’s a good chance that the same 2,000Php monthly budget might give you an ROI of 2,000Php or maybe even $10,000Php with the right kind of account management.

You get early access to new advertising features

Adwords is not a static advertising platform. It has a fast-paced nature where trends come and go, interests change, new features will come up, and old features are discontinued. A well-managed Adwords account needs constant monitoring to ensure that upcoming changes will not affect the overall performance of the campaigns. If you have a large advertising budget, the account gets more complex and a greater frequency of monitoring should be required.

From time to time, Google sends partners special communications such as this client report email.

The Adwords system itself also changes frequently as features change and new ones are added. Knowing these changes is not enough; Understanding its impact on your account along with your competition is more important and experienced partner agencies can handle this for you

You get accountability

With the Google partner badge, an agency is recognized as a trusted business partner by Google and by clients. I firmly believe that any person or agency that gets to manage a client’s account should AT LEAST be Adwords certified AND be part of the Google Partners program. The individual certifications in Partner search will give you an idea of what they can bring to the table (e.g. those who have Google shopping certifications have a wealth of experience with Ecommerce campaigns).

Having said that, you should be wary of multi-service/full service digital agencies that offer PPC and Adwords packages. You will see these types of agencies everywhere. They offer offer the entire kitchen sink of digital services – search engine optimization (SEO), link building, content marketing, social media, print media design, web development, etc.

These companies will say that they offer PPC packages when the truth is, it’s really only a side service to get as much clients as possible then “upsell” their other services in the process. The worst part is, they’ll only treat your website like a factory product in an assembly line. This means that they only implement tactics that are encompassed in the said “package”, and not what you actually need for your business.

If you actively look for digital services online, you have probably seen something like this.

You don’t want your account to be neglected in a sea of mediocrity. Make sure that an agency specializes in pay-per-click (PPC), Display, Analytics and other tools that is supposed to make your Adwords campaigns better. Agencies should talk about cost per conversions, ROI, lifetime value, overall profitability and your overarching business goals – not x amount of clicks, impressions, ads per month. There are even some out there who use the Google Partner Badge in their website even if they haven’t qualified yet and you won’t find them in the Google partner search.

You can minimize your costs

The issue of cost when trying to hire an agency or person to handle your Adwords can be relative in general. But the Philippine job market is very competitive and the country can offer quality PPC management services at a fraction of the costs compared to our Australian, US, or UK counterparts. You only need to check if an agency if a certified Google partner and then weed out other Adwords/PPC agencies through the level of expertise and experience.

If you are having thoughts about hiring an Adwords manager before, or have done so but was greatly disappointed with the results, perhaps it’s worth reconsidering and find a Google Partners certified agency that have Adwords qualified individuals in the Philippines.

Search Marketing Joe is a Google Partner Agency from the Philippines with exceptional people who specialize and obsess over PPC, Adwords, Analytics and other Google platforms. We have helped clients from all over Australia, Philippines, & US and we look forward to helping you out in making your Google Advertising more profitable.