Start the New Year By Using Google For Your Business
The new year doesn’t usually mean “new” for some people as they prefer to live by the saying: If it ain’t broke, don’t fix it. But when it comes to your business, a new year can mean a fresh start – an opportunity to step out of your comfort zone and try things that you have never done before.
As a Google Partner, we can give you an opportunity to reach potential customers through Google, improve your online presence, provide a new revenue channel for your business, and give a promotional discount at the same time. (more…)
Digital Marketing Buzzwords and Why You Should Stop Using Them
The trend of over-the-top buzzword usage in digital marketing needs to stop. Turning simple processes and concepts into catchy phrases can probably provide value when it comes to sales pitch scenarios, but in my experience, it only brings more confusion than clarity.
I don’t even understand the reason why people create and use them in the first place. Would it hurt to use concise language in today’s age of advanced web analytics? Do marketers really need to justify their value by using made-up words to confuse potential clients? Digital marketing should be clear, transparent, measurable and accountable. Substance over style. Numbers over words. This is supposedly what separates online marketing from traditional marketing. (more…)
Tablet Traffic Not Converting? Here’s What You Should Do
This article was inspired by a recent post in a Forum wherein one person was having conversion problems and was contemplating on how to get rid of tablet traffic. In the thread, the person was very worried about his Ad performance wherein it is clear that tablet traffic does not bring any conversions. (more…)
Advanced Google Analytics Tactics For SEO
In this blog post, we are moving away from our usual SEM articles and talk about making the most out of your organic traffic data using Google Analytics. If you have been staring at your bland default data in Google Analytics for years, this article will help you unlock some of the things that you may not find in your current traffic reports.
We have been doing a lot of custom reports and tracking using Google Analytics for our PPC campaigns lately and I thought I might share a few ideas that can make your organic data shine. (more…)
Why You Should Hire a Philippine Google Partner Agency
If you currently run an Adwords campaign, or considering to set up one in the future, it might be worth it to hire a Google Partner™ Agency from the Philippines to do the hard work for you. Here are 4 reasons why you should do so: (more…)
Tips to Prepare Your Site for Paid Search Marketing
In a traditional marketing campaign, clients usually just care about getting more sales, leads, sign-ups or conversions. But with paid search marketing, you’ll have the ability to find your ideal customers and reach them at a scale in the most cost efficient manner possible. Unlike other marketing tactics, search marketing can provide transparent and measurable signals that you can harness to help you find the highest value audience and tweak it to get the highest return on investment.
Search Marketing Joe can help you reach these audiences in the right contexts using our paid search marketing services so that you can engage with your clientele at the moments that matter.
But before diving into the world of paid search, here are some tips to get the most out of your campaigns:
Power Up Your Digital Campaigns with Google Sheets
Being in the web industry for years now, I can’t say enough about the value of Google Sheets when it comes to my digital campaigns. I have been using Google sheets for as long as I can remember, and they’ve helped me simplify reports, safely store important data, share access to files, and share-edit files with colleagues. Here are some of the ways that I maximize the power of Google Sheets:
Valentine’s Day Online Consumer Spend Statistics and Search Trends
The prominence of online and digital channels is one of the key factors in the continuously increasing Valentine’s Day spend for the past 5 years. Paul McCartney’s message in his song “Can’t Buy Me Love” seems to be lost in this digital age, and this isn’t such a bad thing if you’re in the business of playing web cupid.
Let’s look at some numbers: Continue Reading
Welcome to Joe’s Digital and Search Marketing Blog
Welcome to the new Search Marketing Joe website! We do plan on writing about search marketing stuff very soon.