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Start the New Year By Using Google For Your Business
The new year doesn’t usually mean “new” for some people as they prefer to live by the saying: If it ain’t broke, don’t fix it. But when it comes to your business, a new year can mean a fresh start – an opportunity to step out of your comfort zone and try things that you have never done before.
As a Google Partner, we can give you an opportunity to reach potential customers through Google, improve your online presence, provide a new revenue channel for your business, and give a promotional discount at the same time. (more…)
How to Make Better Adwords Ad Copies
Writing ad copies is one of the most important tasks that make for a successful Adwords search campaign. But this task can be very challenging, since you’re trying to stand out from the competition in the Google search results pages by using 15 words or less while trying to account for better click-through rates, quality scores, and conversions. Listed below are some of the things I do to write better Adwords Ad copies: (more…)
Digital Marketing Buzzwords and Why You Should Stop Using Them
The trend of over-the-top buzzword usage in digital marketing needs to stop. Turning simple processes and concepts into catchy phrases can probably provide value when it comes to sales pitch scenarios, but in my experience, it only brings more confusion than clarity.
I don’t even understand the reason why people create and use them in the first place. Would it hurt to use concise language in today’s age of advanced web analytics? Do marketers really need to justify their value by using made-up words to confuse potential clients? Digital marketing should be clear, transparent, measurable and accountable. Substance over style. Numbers over words. This is supposedly what separates online marketing from traditional marketing. (more…)
Google Shopping Campaign Optimization Checklist
An optimized shopping campaign from top to bottom can do wonders for your Ecommerce site. I’ve mentioned in my other post that Google Shopping Campaigns are now a must for all Ecommerce sites and the following checklist should help ensure that you get the most out of it. I created this so that people can find a resource that resembles an organized “to-do list” for shopping campaigns and will help make auditing accounts easier. So feel free to come back to this list at any time. (more…)
Tablet Traffic Not Converting? Here’s What You Should Do
This article was inspired by a recent post in a Forum wherein one person was having conversion problems and was contemplating on how to get rid of tablet traffic. In the thread, the person was very worried about his Ad performance wherein it is clear that tablet traffic does not bring any conversions. (more…)
Advanced Google Analytics Tactics For SEO
In this blog post, we are moving away from our usual SEM articles and talk about making the most out of your organic traffic data using Google Analytics. If you have been staring at your bland default data in Google Analytics for years, this article will help you unlock some of the things that you may not find in your current traffic reports.
We have been doing a lot of custom reports and tracking using Google Analytics for our PPC campaigns lately and I thought I might share a few ideas that can make your organic data shine. (more…)
Why You Should Hire a Philippine Google Partner Agency
If you currently run an Adwords campaign, or considering to set up one in the future, it might be worth it to hire a Google Partner™ Agency from the Philippines to do the hard work for you. Here are 4 reasons why you should do so: (more…)
Advanced Google Shopping Optimization Tactics
New to Google Shopping?
Google shopping ads are different from conventional search ads since you’re bidding on products, not keywords. It is possible to have multiple products in your feed show in the same auction, so active campaign management is vital for any campaign.
For us, Google Shopping Ads are now a must for every E-commerce store. The shopping campaigns that we manage enjoy a lower Cost per click compared to other search and display campaigns with a high volume of conversions which makes up at least 45% of the total conversions in the entire account, if set up correctly. If you’re an E-commerce site and not in Google shopping, you are definitely missing out. Setting them up is not easy however, and building a great feed and organizing your ad groups will take time.
Most of the proper feed management and optimization tactics have been covered in other articles out there, but I would like to share some of the things that I do to help our shopping campaigns stay competitive and to keep costs low. (more…)
How I achieved 500% Sales Increase in Ebay
I’ve always believed in a buyer-focused approach when it comes to E-commerce campaigns. This means that every optimization step that you take should lead to improve the buyer’s experience or push them towards conversion. This sounds simple enough, but my experience on fully managing an Ebay campaign for an E-commerce site taught me otherwise.
Being in a competitive market and my unfamiliarity with Ebay’s navigation made it very challenging in the beginning. But when I got to a point where sales have risen to an exponential rate, it felt hugely rewarding. I thought it’s probably worth sharing how I got there. (more…)
Tips to Prepare Your Site for Paid Search Marketing
In a traditional marketing campaign, clients usually just care about getting more sales, leads, sign-ups or conversions. But with paid search marketing, you’ll have the ability to find your ideal customers and reach them at a scale in the most cost efficient manner possible. Unlike other marketing tactics, search marketing can provide transparent and measurable signals that you can harness to help you find the highest value audience and tweak it to get the highest return on investment.
Search Marketing Joe can help you reach these audiences in the right contexts using our paid search marketing services so that you can engage with your clientele at the moments that matter.
But before diving into the world of paid search, here are some tips to get the most out of your campaigns: