E-Commerce
Google Shopping Campaign Optimization Checklist
An optimized shopping campaign from top to bottom can do wonders for your Ecommerce site. I’ve mentioned in my other post that Google Shopping Campaigns are now a must for all Ecommerce sites and the following checklist should help ensure that you get the most out of it. I created this so that people can find a resource that resembles an organized “to-do list” for shopping campaigns and will help make auditing accounts easier. So feel free to come back to this list at any time. (more…)
Advanced Google Shopping Optimization Tactics
New to Google Shopping?
Google shopping ads are different from conventional search ads since you’re bidding on products, not keywords. It is possible to have multiple products in your feed show in the same auction, so active campaign management is vital for any campaign.
For us, Google Shopping Ads are now a must for every E-commerce store. The shopping campaigns that we manage enjoy a lower Cost per click compared to other search and display campaigns with a high volume of conversions which makes up at least 45% of the total conversions in the entire account, if set up correctly. If you’re an E-commerce site and not in Google shopping, you are definitely missing out. Setting them up is not easy however, and building a great feed and organizing your ad groups will take time.
Most of the proper feed management and optimization tactics have been covered in other articles out there, but I would like to share some of the things that I do to help our shopping campaigns stay competitive and to keep costs low. (more…)
How I achieved 500% Sales Increase in Ebay
I’ve always believed in a buyer-focused approach when it comes to E-commerce campaigns. This means that every optimization step that you take should lead to improve the buyer’s experience or push them towards conversion. This sounds simple enough, but my experience on fully managing an Ebay campaign for an E-commerce site taught me otherwise.
Being in a competitive market and my unfamiliarity with Ebay’s navigation made it very challenging in the beginning. But when I got to a point where sales have risen to an exponential rate, it felt hugely rewarding. I thought it’s probably worth sharing how I got there. (more…)