An optimized shopping campaign from top to bottom can do wonders for your Ecommerce site. I’ve mentioned in my other post that Google Shopping Campaigns are now a must for all Ecommerce sites and the following checklist should help ensure that you get the most out of it. I created this so that people can find a resource that resembles an organized “to-do list” for shopping campaigns and will help make auditing accounts easier. So feel free to come back to this list at any time. (more…)