PPC
Tablet Traffic Not Converting? Here’s What You Should Do
This article was inspired by a recent post in a Forum wherein one person was having conversion problems and was contemplating on how to get rid of tablet traffic. In the thread, the person was very worried about his Ad performance wherein it is clear that tablet traffic does not bring any conversions. (more…)
Why You Should Hire a Philippine Google Partner Agency
If you currently run an Adwords campaign, or considering to set up one in the future, it might be worth it to hire a Google Partner™ Agency from the Philippines to do the hard work for you. Here are 4 reasons why you should do so: (more…)
Advanced Google Shopping Optimization Tactics
New to Google Shopping?
Google shopping ads are different from conventional search ads since you’re bidding on products, not keywords. It is possible to have multiple products in your feed show in the same auction, so active campaign management is vital for any campaign.
For us, Google Shopping Ads are now a must for every E-commerce store. The shopping campaigns that we manage enjoy a lower Cost per click compared to other search and display campaigns with a high volume of conversions which makes up at least 45% of the total conversions in the entire account, if set up correctly. If you’re an E-commerce site and not in Google shopping, you are definitely missing out. Setting them up is not easy however, and building a great feed and organizing your ad groups will take time.
Most of the proper feed management and optimization tactics have been covered in other articles out there, but I would like to share some of the things that I do to help our shopping campaigns stay competitive and to keep costs low. (more…)
Tips to Prepare Your Site for Paid Search Marketing
In a traditional marketing campaign, clients usually just care about getting more sales, leads, sign-ups or conversions. But with paid search marketing, you’ll have the ability to find your ideal customers and reach them at a scale in the most cost efficient manner possible. Unlike other marketing tactics, search marketing can provide transparent and measurable signals that you can harness to help you find the highest value audience and tweak it to get the highest return on investment.
Search Marketing Joe can help you reach these audiences in the right contexts using our paid search marketing services so that you can engage with your clientele at the moments that matter.
But before diving into the world of paid search, here are some tips to get the most out of your campaigns: