Search Engine Marketing
Start the New Year By Using Google For Your Business
The new year doesn’t usually mean “new” for some people as they prefer to live by the saying: If it ain’t broke, don’t fix it. But when it comes to your business, a new year can mean a fresh start – an opportunity to step out of your comfort zone and try things that you have never done before.
As a Google Partner, we can give you an opportunity to reach potential customers through Google, improve your online presence, provide a new revenue channel for your business, and give a promotional discount at the same time. (more…)
How to Make Better Adwords Ad Copies
Writing ad copies is one of the most important tasks that make for a successful Adwords search campaign. But this task can be very challenging, since you’re trying to stand out from the competition in the Google search results pages by using 15 words or less while trying to account for better click-through rates, quality scores, and conversions. Listed below are some of the things I do to write better Adwords Ad copies: (more…)
Digital Marketing Buzzwords and Why You Should Stop Using Them
The trend of over-the-top buzzword usage in digital marketing needs to stop. Turning simple processes and concepts into catchy phrases can probably provide value when it comes to sales pitch scenarios, but in my experience, it only brings more confusion than clarity.
I don’t even understand the reason why people create and use them in the first place. Would it hurt to use concise language in today’s age of advanced web analytics? Do marketers really need to justify their value by using made-up words to confuse potential clients? Digital marketing should be clear, transparent, measurable and accountable. Substance over style. Numbers over words. This is supposedly what separates online marketing from traditional marketing. (more…)