SEO

The trend of over-the-top buzzword usage in digital marketing needs to stop. Turning simple processes and concepts into catchy phrases can probably provide value when it comes to sales pitch scenarios, but in my experience, it only brings more confusion than clarity.

I don’t even understand the reason why people create and use them in the first place. Would it hurt to use concise language in today’s age of advanced web analytics? Do marketers really need to justify their value by using made-up words to confuse potential clients? Digital marketing should be clear, transparent, measurable and accountable. Substance over style. Numbers over words. This is supposedly what separates online marketing from traditional marketing. (more…)

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In this blog post, we are moving away from our usual SEM articles and talk about making the most out of your organic traffic data using Google Analytics. If you have been staring at your bland default data in Google Analytics for years, this article will help you unlock some of the things that you may not find in your current traffic reports.

We have been doing a lot of custom reports and tracking using Google Analytics for our PPC campaigns lately and I thought I might share a few ideas that can make your organic data shine. (more…)

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