Mansalt Muscle Soak was developed in 2012 behind a concept that other bath salts on the market smell too feminine or inclined towards the female demographic. Using natural ingredients and the latest technology, Mansalt provides a masculine-smelling bath salt that’s perfect for improving skin and repairing sore muscles after a hard workout. The idea behind the site design is to make a slick, simple, and clean platform which highlights the brand and products. Design adjustments were made to cater to women with the launch of Womansalt in 2014.